The Modern Social Seller System
Empower your team to show up, build trust, and drive pipeline on LinkedIn with an AI-powered enablement system built for modern B2B growth.
• Comprehensive LinkedIn enablement curriculum
• Plug-and-play systems, templates, and playbooks
• Powered by The Next Wave (AI suite, Slack, live workshops)
• Two tracks — Sales Enablement and Thought Leadership
• Proven to increase visibility, trust, and revenue
The Real Risk Isn’t the Cost — It’s Staying Invisible
Competitors are training their teams right now.
Top companies are investing in LinkedIn training, coaching, and enablement. Their teams have the systems, frameworks, and AI tools to stay visible and build trust at scale.
AI + social media are changing how buyers research.
Buyers now use AI and social content to shape shortlists long before outreach begins. If your team isn’t visible online, you’re invisible during the research phase.
The cost of inaction compounds every quarter.
73% of decision-makers trust thought leadership more than product information. The longer your team stays silent, the more competitors control the narrative.
Results & Testimonials (Client-Reported)
"Our team was constantly achieving 120% of quota after we started this program."
— Eric Egger, VP of Sales
"My impressions grew by 424% overnight! Mandy is the real deal."
— Liz Sophia, VP Field Marketing
View more on our website: https://www.luminetics.io/reviews/

  • Founder & CEO of Mod Girl® Marketing (Est 2010) & Luminetics
  • 15+ years of digital marketing and social sales leadership
  • Creator of The Modern Social Seller Live & Online Curriculum
  • Creator of The Next Wave AI-Powered GTM Membership
  • LinkedIn Trainer for B2B organizations worldwide
  • Named Top 24 B2B Marketer by LinkedIn
  • International Keynote Speaker
  • Kansas → California → Hawaii → Somewhere Sunny
How I will be working with you:
  • Your team's head trainer, strategist, and coach
  • Supporting your team on live Zoom sessions & Slack
Meet Lindsay Rios

  • Former VP of Sales, now Fractional CRO for Luminetics
  • 15+ years of sales leadership
  • Named Top 100 Powerful Women in Sales
  • Built a 6-figure business in 6 months through LinkedIn
  • 10K+ LinkedIn followers in under 2 years
  • California-based
How I will be working with you:
  • Your team's trainer, strategist, and coach
  • Supporting your team on live Zoom sessions & Slack
Meet Allison Fisher
  • Head of GTM Strategy and Client Services at Luminetics
  • 15+ years of digital marketing and social media leadership
  • Recognized expert in social selling and content strategy
  • Supported hundreds of professionals on social media and LinkedIn visibility
  • California-based
How I will be working with you:
  • Your team’s strategist and behind-the-scenes support
  • Supporting your team via Slack & email
Buyers Trust People, Not Logos
73% of decision-makers trust thought leadership more than product information.
High-quality content from visible experts builds trust faster than any campaign.
Profiles > Pages (Why Employee Voices Win)
"We crushed Q1 goals. The team saw major jumps in LinkedIn engagement, reply rates, and visibility across the board. It all started with Luminetics' training."
- Stephanie Benavidez, Head of Sales Enablement, Loadsmart
14×
Content Sharing
Employees are ~14× more likely to share company-posted content. 8
30%
Engagement
Employees drive ~30% of Page engagement​.​ 3

🌐 Pair exec POV posts (reach & trust) with page updates (consistency & searchability) for maximum visibility and conversions. 1
How Sales Teams Use the Modern Social Seller System
Give your reps the tools, confidence, and habits to build trust and pipeline on LinkedIn.
Build a Strong Presence
AI-powered tools, training, and systems for each team member to optimize their profile, define their voice, and position themselves as credible experts buyers want to talk to.
Create Content That Starts Conversations
Our brand cloning system and custom GPTs help reps create content quickly using their authentic voice to build credibility, engagement, and new opportunities.
Engage & Message With Purpose
Your team builds visibility and relationships that convert faster than cold email alone, with Custom GPTs helping craft ICP-specific messages and comments.
🌊 Explore the full sales-enablement curriculum and AI suite inside The Next Wave.
How Leadership and Marketing Teams Use the Modern Social Seller System
Equip your leaders and subject matter experts to drive visibility, influence, and brand credibility across your organization.
Clarify Their Unique POV
Leaders use our POV Strategist GPT to define their distinct voice, perspective, and message. This helps them build authentic thought leadership that aligns naturally with company goals.
Publish Authority Content
Our brand cloning system, training, and custom GPTs help leaders plan, write, and engage consistently in their authentic voice. Without spending hours a day on LinkedIn.
Scale Organizational Influence
Your team builds a repeatable visibility system that amplifies every voice, strengthens credibility, and reinforces your company narrative to drive lasting visibility and trust. You paint your industry's narrative.
🌊 Explore the full thought-leadership curriculum and AI suite inside The Next Wave.
How the Modern Social Seller System Works
Your team learns to identify the right buyers, craft personalized messaging, and use AI tools to scale authentic outreach and content.
1
Define Your Strategy
Clarify ICPs, positioning, and messaging for every persona. Align voice and goals across the team.
2
Personalize & Engage
Use Lumi GPTs to write connection requests, messages, and content that resonate with buyers.
3
Scale With AI
Automate research, track engagement, and stay consistent with Lumi’s AI-driven workflows.
Choose Your Modern Social Seller Track
Both tracks build influence and pipeline — one leans into outbound, the other into thought leadership.
Sales Enablement Track
For sales and BDR teams building pipeline through LinkedIn.

Focus: turning visibility into qualified opportunities.
Thought Leadership Track
For executives and marketing leaders amplifying brand visibility.

Focus: building trusted voices that attract buyers and talent.
Each track includes access to The Next Wave — our AI-powered enablement membership with 10+ custom GPTs, Slack community, live workshops, and ongoing support.
Sales Enablement Track
▹ Full Modern Social Seller curriculum (live + on-demand)
▹ AI prospecting and content tools for daily social-selling activity
▹ Personalized training and ongoing implementation support
▹ 12 months of The Next Wave membership
▹ Guidance and support from our team
Courses: LinkedIn Profile Profits, LinkedIn Messaging Mastery, LinkedIn Sales Nav Mastery, LinkedIn Posting Power, Lights Camera Conversion
🌊 Outcome: a sales team that builds pipeline through credibility, consistency, and authentic outreach.
Sales Enablement Investment
Guided (Live + On-Demand) - 12 Months
▹ 5 live workshop sessions, customized to your team
▹ Full curriculum + AI prospecting + content tools
▹ Slack support + 12 months of The Next Wave membership
▹ Analytics reporting, consulting, and alignment support
Investment:
$25,000 base program fee
  • $1,000 per participant
Designed for teams of 10+ participants
On-Demand - 12 Months
▹ Self-paced access + AI prospecting + content suite
▹ Brand Cloning System
▹ Slack support + 12 months of The Next Wave
Investment: $1,000 per person
💡 View Our Case Study Video →  🌊 Explore The Next Wave →
Includes 10+ Lumi GPTs, live workshops, and ongoing support.
LinkedIn Sales Sprint
A one-time 60-minute live training + profile optimization system to help your team get better replies, stronger profiles, and more meetings.
Live Workshop + Profile Optimization System
  • 60-minute live virtual training with Mandy
    Walk your team through the LinkedIn system that actually gets replies and meetings. They'll walk away with a simple step-by-step system that they can start implementing immediately.
  • LinkedIn Profile Profits course
    83-minute online course to help each participant optimize their profile, strengthen their personal brand, and understand how LinkedIn drives trust, visibility, and sales conversations.
  • Lumi AI Profile Builder
    Our custom GPT that helps participants build a stronger LinkedIn profile faster, including headline, About section, and experience copy.
  • Implementation resources
    Profile checklist, personal brand guidance, and practical next steps your team can use immediately.
Investment: $5,000 one-time
Best for teams that want a focused, practical LinkedIn reset without the full Modern Social Seller program.
Thought Leadership Track
▹ Live Co-Creation sessions or Posting Power only on-demand training
▹ Frameworks and playbooks for authentic thought leadership and visibility
▹ 12 months of The Next Wave membership
▹ Guidance and support from our team
Courses: LinkedIn Profile Profits, LinkedIn Posting Power, Lights Camera Conversion
🌊 Outcome: a visible, trusted leadership team that drives awareness, influence, and pipeline for the brand.
Thought Leadership Investment
Guided (Live + On-Demand) - 12 Months
▹ 3 co-creation sessions + Posting Power system
▹ Brand Cloning + Slack feedback + AI tools
▹ 12 months of The Next Wave
Investment:
$12,500 base fee
  • $500 per participant
On-Demand - 12 Months
▹ Self-paced Posting Power Course + Brand Cloning System
▹ Custom GPTs + AI prompts + Templates + Slack community access
▹ 12 months of The Next Wave
Investment:
$750 per participant (flat)
💡 View Our Case Study Video →  🌊 Explore The Next Wave →
Includes 10+ Lumi GPTs, live workshops, and ongoing support.
What Our Clients Say
"There is nobody better than Mandy in helping firms build LinkedIn strategies to drive revenue and win in the market. The Lumi Post Writer that Luminetics has built is awesome - messaging, tone, formatting was all excellent. Mandy's expertise is unmatched!”
Jan Deahl
CMO, Drake Star
"Mandy and team helped us create, plan out, and leverage our content marketing strategy so we can stand out. Almost immediately, we saw record engagement on LinkedIn. I highly recommend them if you’re looking to significantly step up your social media game."
Bonnie Habyan
CMO, Arbor Realty Trust
"Our team has increased their connect, reply rates, increased visibility of their own content as well as Loadsmart’s, and much more! One important stat is that our LinkedIn activity across the entire Digital Sales Team jumped a whopping 61% since her training.”
Tim Evans
VP of Digital Sales, Loadsmart
What You Risk By Staying Invisible
When your people don’t show up on LinkedIn, you lose:
Credibility:
No trusted profiles for buyers to validate.
Visibility:
No consistent content for prospects to engage with.
Trust:
Silence lets competitors shape the narrative.
Opportunities:
Cold outreach stays cold without familiarity.
Bottom line: Every month you wait, competitors get further ahead, and recovery takes 18+ months once they dominate.
Risk Free Guarantee

We don’t just promise results. We guarantee them.
If your team follows the Luminetics systems and playbooks and you do not see measurable growth in LinkedIn activity by Day 90, including profile optimization, engagement, impressions, or responses, we will refund your investment.

We’re confident because it works. Every time.
Ready to Turn LinkedIn Into a Growth Engine?
You’ve seen how it works.
Now let’s build your version of it.
This isn’t theory. It’s a system built to help your team show up, stand out, and drive pipeline that compounds every quarter.

Next Step → Let’s map your plan and start building.
— Mandy McEwen & The Luminetics Team
Sources & Research
[1] [4] LinkedIn (2023–2024)
[2] Edelman + LinkedIn Thought Leadership Impact Study (2021–2023)
[3] [4] LinkedIn Marketing Solutions (2022–2023)
[7] Luminetics Client Data (2022–2024)
[8] Luminetics Playbooks & Training Guides
  • Proprietary training frameworks, 90-day system, and outreach methodology (internal Luminetics materials)